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“I have attended events on LinkedIn before, but this workshop’s step-wise approach to building a meaningful and strong profile had much more impact”, said one attendee coming out of the CamAWiSE event. The ‘Getting noticed on LinkedIn’ workshop was conducted by Cathy Sorbara, COO of Cheeky Scientist and a steering group member of CamAWiSE. LinkedIn is proving to be a ‘must-have’ social presence for professional growth whether to seek job opportunities or to build your brand.
Cathy asked the attendees to consider questions like –
What is the goal of your LinkedIn profile?
Who is your target audience (hiring manager or business partner?)
If someone doesn’t know your name, what keywords might they use which would lead them to your profile?
Cathy emphasised making use of the headline and summary space to create a crisp account of your achievements and aspirations. The headline, she explained, should use your transferable and technical skills to define you as a person. Make a connection with the viewer using an elevator pitch! The summary should not be a resumé–like account but an expression or narration of your aspirations. List the achievements that relate to those goals in a manner that stimulates the viewer to connect and find out more about you. Visual assets including PowerPoint presentations, links to blogs, pdf files, and pictures can be added to reinforce your achievements and the trajectory you aspire to.
Recommendations and skills endorsements from connections (usually colleagues) are important ways to build credibility and increase profile views. Cathy added: “Everybody has transferable skills, even if they don’t know it, and these skills are in popular demand over technical ones”. Your profile photo must be high-quality and professional-looking, while a background photo is a great way to give further weight to the image you would like to promote. Volunteer experiences and publicising your interests by content sharing are great ways to connect to your target audience and showcase your communication and knowledge-based skills.
When requesting connections, it is more rewarding and respectful to personalise the standard message provided by LinkedIn. You can refer to a common interest or connection, for example, but keep to no more than 50 words.
A great profile will help you begin to capitalise on the most powerful online networking tool in the world that is used by 98% of recruiters. However, networking on LinkedIn is the next essential step to connect directly with target viewers and their secondary connections, helping you build a strong network which enhances profile visibility. Other social media platforms like Twitter, as well as in-person networking, also play an important role. Let’s connect!