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Getting noticed on LinkedIn

“I have attended events on LinkedIn before, but this workshop’s step-wise approach to building a meaningful and strong profile had much more impact”, said one attendee coming out of the CamAWiSE event. The ‘Getting noticed on LinkedIn’ workshop was conducted by Cathy Sorbara, COO of Cheeky Scientist and a steering group member of CamAWiSE. LinkedIn is proving to be a ‘must-have’ social presence for professional growth whether to seek job opportunities or to build your brand. 

Cathy asked the attendees to consider questions like –

  • What is the goal of your LinkedIn profile?
  • Who is your target audience (hiring manager or business partner?)
  • If someone doesn’t know your name, what keywords might they use which would lead them to your profile?

 

Cathy emphasised making use of the headline and summary space to create a crisp account of your achievements and aspirations. The headline, she explained, should use your transferable and technical skills to define you as a person. Make a connection with the viewer using an elevator pitch! The summary should not be a resumé–like account but an expression or narration of your aspirations. List the achievements that relate to those goals in a manner that stimulates the viewer to connect and find out more about you. Visual assets including PowerPoint presentations, links to blogs, pdf files, and pictures can be added to reinforce your achievements and the trajectory you aspire to.

img_4458-copyRecommendations and skills endorsements from connections (usually colleagues) are important ways to build credibility and increase profile views. Cathy added: “Everybody has transferable skills, even if they don’t know it, and these skills are in popular demand over technical ones”. Your profile photo must be high-quality and professional-looking, while a background photo is a great way to give further weight to the image you would like to promote. Volunteer experiences and publicising your interests by content sharing are great ways to connect to your target audience and showcase your communication and knowledge-based skills.

When requesting connections, it is more rewarding and respectful to personalise the standard message provided by LinkedIn. You can refer to a common interest or connection, for example, but keep to no more than 50 words.

getting-noticed

A great profile will help you begin to capitalise on the most powerful online networking tool in the world that is used by 98% of recruiters. However, networking on LinkedIn is the next essential step to connect directly with target viewers and their secondary connections, helping you build a strong network which enhances profile visibility. Other social media platforms like Twitter, as well as in-person networking, also play an important role. Let’s connect!

by Ruchi Chauhan

Deborah Pardo and CamAWiSE

The Homeward Bound Project is an extraordinary leadership and strategic initiative. It aims to enhance the influence and impact of women in science to ensure the sustainability of our beautiful planet.

This year-long state of the art program will see 77 women scientists from around the globe develop their leadership, strategic and scientific capabilities with a focus on climate, biological and earth system research. The program will culminate in an expedition to Antarctica.

Deborah Pardo, who is part of the expedition, explains in the video below how she managed to raise the funds and how CamAWiSE helped her do it.

Although I recommend the whole video you can skip to minute 3:54, where she starts talking about CamAWiSE.

Congratulations Deborah!

Save the date: 6th December

CamAWiSE Winter networking 2016

Networking is an amazing tool for helping you progress in your career. So why not join us for a fun and relaxed evening of networking – a splendid opportunity to make new connections and build beneficial relationships.

For part of the evening, we will hear about the inspirational professional experiences of some of our steering group members. More details to come.

Tuesday 6th December 2016, 8:00-10:00 pm, Lucy Cavendish College, Cambridge

Venue: Lucy Cavendish College, Cambridge

Cost: £8 for members, £10 for non-members. Includes seasonal cakes, spicy apple juice, tea, and coffee.

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Winter networking

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Join Cambridge AWiSE: https://camawise.org.uk/join-camawise/

Book now! ‘Getting noticed on LinkedIn’

Don’t miss the second event of the WiSE UP workshops. ‘Getting noticed on LinkedIn’ facilitated by Cathy Sorbara will be held November 15th at Lucy Cavendish.

wise-up-nov2016

LinkedIn has over 332 million users, 17 million in the UK alone.

94% of recruiters use LinkedIn to vet candidates. Keeping your LinkedIn profile up-to-date makes you 18 times more likely to be found in searches and by recruiters.

Bottom line: if your profile is not up to scratch, you are missing out on capitalizing on the most powerful online networking tool in the world.

Come join CamAWiSE as we walk you through the three most important components of a LinkedIn profile and how to successfully optimize your profile to increase visibility.

Whether you are changing careers or simply looking to build an online presence, this workshop is not to be missed.

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Getting noticed on LinkedIn

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Finding your career anchor with Tennie Videler

We all have a particular orientation towards work and our professional goals. We approach our work with a certain set of priorities and values, which we call “career anchors”: a combination of perceived areas of competence, motives, and values relating to professional choices. Knowing and understanding these will help us be more self-reliant, make better career choices and thus enjoy a more productive and satisfactory career.

Tennie Videler

Tennie Videler

This was the objective of the first WiSE UP 2016 ‘Career anchors: Identify your strengths & values’ workshop facilitated by Tennie Videler and based on Edgar H. Schein and John Van Maanen’s publications. The evening started with a networking session and a mock-up job interview to help us get to know each other. After that and during the main part of the workshop Tennie helped us identify our career anchors among the eight possible:

career-anchors001

  • Technical/functional competence
  • General managerial competence
  • Autonomy/independence
  • Security/stability
  • Entrepreneurial creativity
  • Service/dedication to a cause
  • Pure challenge
  • Lifestyle.

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As Tennie pointed out, there are no good or bad anchors, only personal choices and preferences. And although Schein and Maanen imply that there should be only one anchor, Tennie’s experience suggests that many of us may have more than one to consider. In fact, many of the attendees had more than one career anchor and some of them even suspected that their career anchors could change with the passage of time. Tennie also pointed out that considering our anchor when selecting a career will help us choose the right path, avoiding incompatibilities with our true values. This prevents feelings of discontent and lack of productivity at work, and allows us to uncover our real values and use them to make smarter career choices.

Afterwards, we had a lively discussion about our career anchors and how being aware of them could be useful in all career stages.

Don’t miss the next WiSE UP Workshop:

‘Getting noticed on LinkedIn’ facilitated by Cathy Sorbara on 18th November. 

Members

Non-Members

Book for :

Getting noticed on LinkedIn

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Getting noticed on LinkedIn

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