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Relaunch your career speakers profiles


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Katherine Wiid

Katherine Wiid. What gets people’s juices flowing and drives them to want to do something at work?

The difference between attracting and retaining top performers 90% of the time is understanding what motivates them. Most organisations only get it right 50% of the time. Why?  Just take a look at most job descriptions and job adverts. How much of the text is about the skills and experience the candidate needs?  Is there any reference to how the candidate should be motivated in order to thrive in the job?

As a former head-hunter, Katherine became intrigued by what drove people to consider moving jobs, take risks in their careers and turn down roles that on paper were a great match.

In 2001, Katherine founded Recrion to help organisations and high performers be better at discovering whether they could work together so that they had a 90% chance of making the right hiring / career decision. And in 2012 she founded a subsidiary, Career Ambitions, a specialist Career Management Coaching service to help professionals deal with redundancy, career change and career development.

To enable her clients to pinpoint their work based motivations, Katherine became one of just 550 people in the world to master a psycho-linguistic (conversational) tool, the Language and Behavioural (LAB) profile.

This technique enables us to determine what motivates people, predict how they will perform in a specific job and what competencies they possess or are able to grow – all by decoding their motivation codes.

Katherine uses the LAB Profile to underpin her coaching and enable her clients to attract and select motivated candidates, make informed career choices, increase retention and become better at communication on an individual and organisation-wide level.

Dr Claire Button

Dr Claire Button is Founder of CB Partners, a specialist life science executive search firm with an emphasis on supporting senior women in leadership roles. A qualified Executive Coach, having trained with The Academy of Executive Coaching, Claire works closely with women, and men, supporting them to achieve STEM career ambitions. Claire encourages women to reflect on their experience within organisations they have been involved with, as well as the contributions they make outside the workplace. This enables a woman to recognise the impact she has, and can continue to have, within an organisation.

Acutely aware of the issues surrounding women in leadership, particularly around a lack of women in, or applying for, senior positions in STEM, Claire is passionate about empowering women to acknowledge their contribution to company success, as well as reflecting on areas that need strengthening.

Alongside Kate Atkin, Claire devised and presents Women in Leadership programmes; these practical programmes enhance women’s critical leadership skills and practices to support their career aspirations.

Having had a career break to raise her children, Claire is particularly interested in the challenges facing returnees – including both the woman’s own concerns and those from potential employers. As a single mother, Claire is aware of the importance of blending work and life in the most sustainable, beneficial and joyful way.

Sara Horsfall 

Sara Horsfall Founder of Ginibee ltd, mum of two, passionate about enabling companies to profit from the significant benefits of Jobsharing.

I spent 15 years pre-family in commercial strategy and management roles across financial and energy sectors, including business strategy, business development, recruitment, restructure, performance management and product development. During my MBA, I specialised in Knowledge Management and what motivates people to work together or hoard, which in some bizarre turn of fate is all highly applicable to creating and sustaining successful Jobshare partnerships.

Since becoming a single mother of two young children, I experienced first-hand how difficult it can be to find fulfilling work on a part-time basis. So I set up Ginibee with a mission to make Jobsharing an accessible and accepted career strategy.

I have experience with transforming relatively complex concepts and simplifying them into tangible products. So when I found out how much companies are spending on replacing talent because there’s no “easy” way of retaining them full-time (and let’s face it – not all roles can be done part time), I realised I could really make a difference.

Now we have a great team and a unique technology solution that does what it says on the tin “makes Jobsharing accessible”

Christina Youell

Christina Youell. People & Performance Ltd believe that the most effective way to increase an organisation’s performance is by unlocking the potential of its people and focusing their efforts. People & Performance Ltd seek clients, associates and employees who share this belief. People & Performance bring our values and beliefs alive using professionally qualified and experienced HR professionals, coaches, trainers and facilitators with expertise in the following areas:

• Executive Team Coaching and Development
• Business focused strategic HR consultancy
• NLP based coaching
• Facilitation and team development
• Experiential based workshops and training interventions including:
Communication skills
Supervisory skills
Personal development
Performance management and appraisals
• Leadership development
• Organisational Development and transformation.
• Organisational reviews and restructuring
• Design and run assessment centres for executive recruitment
• Psychometric testing
• Mediation

Workshop facilitators


Tennie Videler works for the University of Cambridge as Research Funding Coordinator at Cambridge Institute of Public Health. She did an undergraduate degree in Chemistry in the Netherlands. An opportunity to spend nine months in the UK as an exchange student resulted in Tennie starting a PhD research project on the interface between chemistry and biology. She spent 16 years doing research on structural biology, using different techniques on different systems.

Tennie has always enjoyed public engagement and communicating science to both children and adults. Towards the end of her postdoctoral career, she decided that she wanted to use her ‘people’ skills supporting researchers. So Tennie worked for Vitae, a careers organization specializing in careers and development of researchers. She then returned to Cambridge University as the coordinator for one of their research networks, followed by short stints in the NHS and with the Royal Society of Chemistry, both focusing on academic researchers. She is now back at the University once again in a different research network, this time for Public Health.


Cathy Sorbara

Cathy Sorbara is the Chief Operations Officer of Cheeky Scientist, a training platform for academics who want to transition into industry. She manages the operations of all company programs and initiatives. Cathy is a lead developer of the Association’s training program and the chair of the Association’s private group.

Cathy received an undergraduate degree in Medical Science and a Masters in Biochemistry in Canada. From there, she travelled to Munich, Germany and completed her PhD in Medical Life Science and Technology.

Cathy has extensive experience in scientific publishing, public speaking and all things related to career transitions. In her spare time, she is Secretary and Steering Committee member for CamAWiSE in addition to training for her seventh marathon and learning Italian.

Book Now!

November 4th 2017,  British Antarctic Survey’s Aurora Center

British Antarctic Survey’s Aurora Center

Coffee break, Tea break, Lunch, and materials included.

Members £35

Non-Members £45

Event + Membership  ££60

Members £35 Non-members £45 Event + Membership £60

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