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Posts tagged ‘profile’

Getting noticed on LinkedIn

“I have attended events on LinkedIn before, but this workshop’s step-wise approach to building a meaningful and strong profile had much more impact”, said one attendee coming out of the CamAWiSE event. The ‘Getting noticed on LinkedIn’ workshop was conducted by Cathy Sorbara, COO of Cheeky Scientist and a steering group member of CamAWiSE. LinkedIn is proving to be a ‘must-have’ social presence for professional growth whether to seek job opportunities or to build your brand. 

Cathy asked the attendees to consider questions like –

  • What is the goal of your LinkedIn profile?
  • Who is your target audience (hiring manager or business partner?)
  • If someone doesn’t know your name, what keywords might they use which would lead them to your profile?


Cathy emphasised making use of the headline and summary space to create a crisp account of your achievements and aspirations. The headline, she explained, should use your transferable and technical skills to define you as a person. Make a connection with the viewer using an elevator pitch! The summary should not be a resumé–like account but an expression or narration of your aspirations. List the achievements that relate to those goals in a manner that stimulates the viewer to connect and find out more about you. Visual assets including PowerPoint presentations, links to blogs, pdf files, and pictures can be added to reinforce your achievements and the trajectory you aspire to.

img_4458-copyRecommendations and skills endorsements from connections (usually colleagues) are important ways to build credibility and increase profile views. Cathy added: “Everybody has transferable skills, even if they don’t know it, and these skills are in popular demand over technical ones”. Your profile photo must be high-quality and professional-looking, while a background photo is a great way to give further weight to the image you would like to promote. Volunteer experiences and publicising your interests by content sharing are great ways to connect to your target audience and showcase your communication and knowledge-based skills.

When requesting connections, it is more rewarding and respectful to personalise the standard message provided by LinkedIn. You can refer to a common interest or connection, for example, but keep to no more than 50 words.


A great profile will help you begin to capitalise on the most powerful online networking tool in the world that is used by 98% of recruiters. However, networking on LinkedIn is the next essential step to connect directly with target viewers and their secondary connections, helping you build a strong network which enhances profile visibility. Other social media platforms like Twitter, as well as in-person networking, also play an important role. Let’s connect!

by Ruchi Chauhan

Profile: Azu Hatch – chartered holistic building design engineer

AzuCambridge AWiSE Steering Group member – Azu Hatch CEng MIMechE AMIOA

I am a chartered holistic building design engineer, STEM ambassador, wife and mother.  I have a background in mechanical services (air conditioning, ventilation, heating) with a specialism in acoustics and a keen interest in sustainability.

I spent my formative professional years at Arup and Arup Acoustics in London, Edinburgh and Melbourne – a recruitment agent once spent 5 minutes on the phone marvelling at how anyone could be at the same company for 16 years!  More recently I have been a project engineer at University of Cambridge spin off company Breathing Buildings, who design and make low energy natural ventilation systems.  Last year, circumstances forced me into going self-employed, and at Cambridge Architectural Research I have found myself back surrounded by some of the greatest brains around.   I contribute to projects ranging from architecture, structure, seismic risk and energy use, producing CAD drawings, report input and analyses of data.

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Profile: Anne Clarke – Senior Business Analyst, Cambridge Assessment.

Cambridge AWiSE steering group co-chair – ANNE CLARKE
Anne ClarkeI joined the Steering Group of Cambridge AWiSE a few years ago having been a member for a couple of years before that. I find the group really supportive and encouraging, providing lots of interesting people to meet and listen too. I particularly enjoyed our series of WISEUP workshops and organising a successful day for returners in Cambridge.

My first introduction was from Lucy Spokes, when she was our co-ordinator, and attended the same OU Return to Work event as myself. One meeting and I was hooked! I am especially interested in supporting other women who have put their careers on hold to raise a family and want to return to professional life.
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Profile: Claire Lucas – scientific information professional

IMG_3767 croppedLittle did I know, when I joined Cambridge AWiSE in January 2012, that one year later I would be working as the group’s Coordinator! It was a talk on confidence by Kate Atkin which had caught my eye, and encouraged me to become a member. The evening was a fantastic introduction to the group, both in terms of the quality of the meetings and calibre of the speakers, and the friendliness of the members.

I first moved to Cambridge in 1983, via an Environmental Science degree from UEA and an MSc in Environmental Technology at Imperial College. I spent eleven years at the Royal Society of Chemistry (RSC), running a scientific literature alerting service for a number of clients in the chemical and allied industries. I left the RSC in 1999 and set myself up as a freelance scientific information specialist. One of my early clients was Cambridge Display Technology (CDT), where I worked two days per week on contract, becoming a part-time employee in 2008. At CDT, my work expanded to include patent searching, and my searches covered anything from light-emitting polymers to ink-jet printing or device structures.

In 2014 I decided I needed a new challenge, and I was delighted to be appointed as one of two new Research Information Officers at Alzheimer’s Research UK. My colleague and I operate a helpline set up to provide information to the public about dementia and the diseases which cause it. We also help people to get involved in dementia research, in an initiative set up by the charity in partnership with the NHS and the Alzheimer’s Society. My role also includes responsibility for producing and updating the charity’s dementia information leaflets.

Sadly moving to my new full-time role meant giving up my Coordinator duties in May 2014, which was hard. But I have no doubt that the skills and experience I accumulated as Coordinator helped me to make the move into a more challenging and satisfying role. Once again Cambridge AWiSE has been a victim of its own success! I’m still taking an active role in the organisation, as a steering group member.

Diane Turner – AWiSE member profile

Diane Turner – Owner & Senior Consultant, Anthias Consulting Ltd.
I  started Anthias Consulting in 2005, people were quite sceptical as I was a female under the age of 30 starting a scientific consultancy business!
I studied at the University of Warwick obtaining a BSc(Hons) in Chemistry with Medicinal Chemistry and received the Andrew McCamley prize for the best final year research project. After a year in industry, I returned to complete a Masters degree in Instrumental and Analytical Methods in Biological and Environmental Chemistry (Pharmaceutical analysis) where I was the only student to get an external 6 month project working at Zeneca Agrochemicals at Jealott’s Hill. At the end of which I had two job offers, to stay at Zeneca or move to ATAS in Cambridge to build an applications laboratory to support the sales of their products in gas chromatography.

With this great opportunity, I of course did the latter and developed that side of the business performing instrument demonstrations, developing applications and training customers. I was there for over 5 years and left to survey coral reefs for a couple of months in Fiji.

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